BLACKENED
BLACKENED® is whiskey re-mastered, a collaborative effort between renowned rock band Metallica and Master Distiller Rob Dietrich.
As unapologetic masters of craft in their respective fields, they’ve built world-renowned legacies by carving out new spaces and bringing their singular, incendiary perspectives to everything they touch.
Client: Blackened
Role: Designer
Institution: WeHolden
Team: Louis Tumolo (Art Director),
Greg Puglese (Art Director)
Pieced together with gaffer and scotch tape, these collages were inspired by the DIY zines from the early days of Metal. The collages feature black and white images, bold in composition and dynamic lighting to convey a sense of energy. The images themselves depict the heritage of the brand, highlighting the masterful craft of each component behind BLACKENED.
BOLD.
ENERGETIC.
DISRUPTIVE.
These are the guiding principles behind BLACKENED’s design.
---
![]()
MASTERS
OF
WHISKEY
SERIES
This series combines strengths of Master Distiller and Blender Rob Dietrich and renowned whiskey makers to re-imagine craft whiskey and create more complex expressions. Each of these limited edition whiskies are finished to their own unique playlist which is blasted to the barrels using BLACKENED’s proprietary BLACK NOISE™ sonic enhancement process.
For the first release in the series, Rob Dietrich and Willett Distillery’s own Master Distiller, Drew Kulsveen, teamed up to create the BLACKENED X Willett Kentucky Straight Rye Whiskey Finished in Madeira Casks.
For the first release in the series, Rob Dietrich and Willett Distillery’s own Master Distiller, Drew Kulsveen, teamed up to create the BLACKENED X Willett Kentucky Straight Rye Whiskey Finished in Madeira Casks.
