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PROPER NO. TWELVE
IRISH WHISKEY


Proper No. Twelve is an Irish whiskey created by Conor McGregor, a proper born and bred Irishman and one of the world’s most iconic athletes.

Inspired by his pride for Ireland, his love of Irish whiskey, and his upbringing in Crumlin Dublin 12, Conor wanted to create a whiskey that would reflect the values of hard work, hustle, and loyalty that made him who he is today.

Developed the concept, print advertising, social content, and retail POS for Proper No. Twelve. 
The brand reflects the persona of its founder and properly disrupts it’s category.

Client: Proximo
            Conor McGregor
Role: Designer
Institution: WeHolden
Team: Louis Tumolo (Art Director),
            Greg Puglese (Art Director)
           John Woodward (Art Director)



 
 

PHILA