The Resource Exchange identity is a rebranding of a local reclaim store. This rebrand was inspired by the store's focus on reclaimed art materials and unique vintage finds, as well as on sustainability and up-cycling locally within the city of Philadelphia, PA.

This ideology is reflected in the way each brand element was produced: from screen printed patterns on sourced paper to up-cycled journals. The brand features a flexible identity that works both as the labeling system as well as the elements that expand to become the patterns.

Designer: Mary R. Zuppo.
Instructor: Soonduk Krebs.
Institution: Tyler School of Art, Temple University.